Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform, which bridges barriers, celebrates diversity, encourages unity and instills a sense of Pakistani pride. Coke Studio is an inspired step by Coca-Cola for having created a platform where renowned as well as upcoming and less mainstream musicians from various genres can collaborate musically.Now it has gone one, some would say logical, step further and invited talented Indian singer Rabbi Shergill into its fold. The singer who burst on to the scene six years ago with a very modern twist and sound to Bulleh Shah’s poetry with Bulla ki jaana mein kaun, flew to Pakistan on Saturday for about a week for what would be the first Indo-Pak collaboration by Coke Studio.
Without overtly saying much but, for example, by choosing and aggressively promoting Sufi music, getting together folk-style musician Arif Lohar with model and vocalist Meesha Shafi in the memorable Alif Allah, and having two sisters of Khyber Pakhtunkhwa descent — Zeb and Haniya — strum the guitar to Pashto tunes, the Karachi studio has become a symbol of the young and modern Pakistani and one that they are proud to talk about as an important modern cultural experiment.
Via: www.indianexpress.com